.Manly Bands is a direct-to-consumer seller of guys’s rings. The company launched in 2016 after John Ruggiero, the founder along with his other half Michelle, couldn’t find a suited wedding ceremony band.This is actually Ruggiero’s second appeal on the podcast. In April 2021, we covered the business’s founding, distinct band products, and also extra.
Ever since, Manly Bands has actually acquired its manufacturer. The creation of rings from, mention, Jack Daniel’s scotch barrels or Fender guitar strands develops engaging video, claims Ruggiero, best for narration on social media and elsewhere.The whole entire sound of our discussion is embedded below. The transcript is modified for size as well as quality.Eric Bandholz: Give our team a rundown of what you perform.John Ruggiero: My wife, Michelle, and also I started an on the web ring firm knowned as Manly Bands in 2016 to fix a complication of wedding bands for guys.
Our experts were actually only gotten married to. I possess large fingers as well as couldn’t discover a ring that I suched as that was actually certainly not overpriced. My choices were actually getting coming from a brochure or having one thing personalized.I found yourself buying coming from a web site.
The ring showed up in a standard mailer, without container or even customer support. It was an unpleasant experience by today’s ecommerce standards.Our company got wed, relocated to Florida, and also required a work. Our team told our own selves, “Our experts’re each business people.
Why don’t our experts create our personal company?” We went over the types of concerns our team would certainly observed as well as how to solve them. My ring experience turned up, and our company opted to attempt to handle it for various other men.Our target when our company began was to spend rent. Our team presumed creating a pair 1000 dollars a month coming from this will be superb.
Our team considered it a way of life organization, not high-growth. It was actually just Michelle and also me in our garage creating rings and delivering them bent on consumers. Our company had actually appealed one thing.
Our message resonated with prospects.Michelle and I make a great group. I develop concepts, as well as she is actually the implementer. A lot of our success heads to her artistic mind.
She titles the bands and develops personalities. She hooks up the bands to consumers. Explaining a band only as “eight-millimeter dark” failed to cut it.Our team designed bands from special materials, including Port Daniel’s barrels or even special steels.
The business removed. Since then, our company’ve grown considerably. We right now have more than 55 people in the Manly Bands household.
Regarding half of those are actually ring professionals that do work in our recently acquired production outlet in Utah.Bandholz: When did you acquire a producer?Ruggiero: Concerning a year as well as a half earlier. We had been their client for many years, so we knew them well. Most of their business was wholesale, which didn’t rate of interest us– visiting mom-and-pop jewelry experts.
They preserved their wholesale customers as well as trademark name. Our team got several of their assets and took over staff members.Causing a production crew has actually been among the most ideal points our company have actually carried out. It is actually been awesome to go out certainly there and see all of them make rings out of Fender guitar strings or steel from an M1 Abrams tank.Bandholz: Exactly how performs in-house production influence marketing?Ruggiero: It’s been huge.
Taking a cam to the other side of the office and shooting the group utilizing turrets to reduce the metallic rods or even scotch gun barrels right into bands produces amazing video clip. We have our electronic camera crew out there at all times. Our experts use that video footage on our social media sites as well as in our ads as well as email lists.
Our experts try to promote that due to the fact that many providers in the males’s ring area do not produce. They fall ship or even purchase coming from foreign and afterwards transport it out. Yet our team wish it to last a life time as well as be actually one thing individuals can easily take honor in.Our experts have actually had a great deal of effectiveness with our armed forces culture compilation, where our company resource unique armed forces products.
Our team possess the M1 Garand rifle supply, the hardwood part, from World War I. Enjoying our staff put that in the lathe and also reduced a part out for a ring is actually amazing.Our advertising and marketing for those bands discuss the background, the soldiers, where the tool was actually made use of, and factors like that. My wife as well as I studied filmmaking in university.
Our experts use our capabilities to teach and also narrate. For instance, I just recently obtained an e-mail coming from a consumer that shared that his grand daddy utilized to drive M1 storage tanks. The customer gifted some of those bands to his gramps, and also they possessed fairly a mental exchange.
It behaves to assist consumers get in touch with their past as well as develop one thing meaningful.Bandholz: Where can individuals get a ring from you?Ruggiero: ManlyBands.com. Our company possess images on Instagram, as well. I get on Twitter as well as LinkedIn.