.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, when adapted to snagging billions in equity capital yearly, have increased virtually $360 thousand up until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That stagnation is because of market saturation, increased regulatory pressures, and economic uncertainties.ADWEEK talked with five VCs that continue to purchase adtech firms, even with these obstacles, concerning what they are actually seeking and what they prevent. Maybe unsurprisingly, these entrepreneurs are targeting possibilities in privacy-focused technologies and also industry-specific places including linked TV.